Tag Archives: ZoneAlarm

We’re Not in the Business of Understanding our User

By | December 13, 2011

A few years ago I wrote about sometimes your product is useful to people in ways you didn’t know—and that you’d be smart to recognise that and capitalize on itn (What Your Product Does You Might Not Know About, 2007). One of the examples I cited was ZoneAlarm, a very popular firewall that was bought by Check Point.… Read More »

When Firewalls Move

By | December 2, 2005

Here’s the details on the Zone Alarm deal I promised a couple of days back: Effective immediately, Sygate and Kerio users switching to ZoneAlarm Pro will receive a $20 instant rebate, over 40% off the retail price of $49.95. “A firewall is the most essential, fundamental element of protection against hackers,” said Laura Yecies, general manager of Zone… Read More »

Zone Labs to Offer Sygate, Kerio Users a Deal

By | November 30, 2005

From a press release emailed to me by Zone Labs, makers of Zone Alarm: The personal firewall market is currently undergoing a major shift, with Symantec set to retire the Sygate line of personal firewalls tomorrow (including the free version and Sygate Pro), and Kerio discontinuing its personal firewall at the end of December to pursue an enterprise… Read More »

ZoneAlarm’s Impressive About-turn, Or How To Do Blog PR Right

By | October 28, 2005

A day ago I vented my disappointment at a sneaky marketing gambit inside ZoneAlarm’s otherwise excellent free firewall software, which scared the user into running an external spyware scanner in the hope of getting them to upgrade. This morning I received word from their PR department that this promotion “has been turned off. The wording was not optimal, and we… Read More »

ZoneAlarm’s Sneaky Spyware Scare?

By | October 27, 2005

(See a more recent post on this for an update. ZoneAlarm no longer has this ‘feature’.) I’m a big fan, and user, of ZoneAlarm firewalls. Their interface is clean, clear and I like the system tray icon which doubles as a traffic monitor. But sometimes they do things that don’t, in my view, help educate and simplify things… Read More »