Sponsored content on big media name platforms is not what you think it is. Increasingly, companies are paying well-known journalism brands to produce and host sponsored content. The deal is this: you pay a big name media platform to write something nice about you and they put it on their website. If you squint you… Read More »
How we shoot and watch video is changing, and with it the way we engage with the world The two iconic images of the fall of Kabul involve a C-17 taking off from Hamid Karzai Airport. It’s as searing as the helicopter perched atop an apartment complex in Saigon, a stream of Vietnamese climbing the… Read More »
I’m a big fan of digital challengers to old technopolies — I’ve moved everything I can from big telco to MVNOs, big bank to neobank, cable TV to Netflix and its ilk, from big taxi to ride hailing. But there are plenty of challenges. One of them is this, highlighted by Chris Skinner on his… Read More »
There’s a graveyard somewhere with the word Core on it. Relying on a core function is a killer. Think Dropbox. Twitter. Whatsapp. Evernote. All apps heading for Core Graveyard. Here’s the thing. In the old days the way to get your app noticed was to offer something no one else did, or did as well/cheaply.… Read More »
Social media is no longer social or media. And that’s deliberate; the battle for attention has morphed the medium into one more like a game. What comes next?