Tag Archives: otherwise excellent free firewall software

ZoneAlarm’s Impressive About-turn, Or How To Do Blog PR Right

By | October 28, 2005

A day ago I vented my disappointment at a sneaky marketing gambit inside ZoneAlarm’s otherwise excellent free firewall software, which scared the user into running an external spyware scanner in the hope of getting them to upgrade. This morning I received word from their PR department that this promotion “has been turned off. The wording was not optimal, and we… Read More »