Monthly Archives: October 2005

ZoneAlarm’s Impressive About-turn, Or How To Do Blog PR Right

By | October 28, 2005

A day ago I vented my disappointment at a sneaky marketing gambit inside ZoneAlarm’s otherwise excellent free firewall software, which scared the user into running an external spyware scanner in the hope of getting them to upgrade. This morning I received word from their PR department that this promotion “has been turned off. The wording was not optimal, and we… Read More »

Podcast: Bacteria at Your Fingertips

By | October 27, 2005

Here’s another podcast from the BBC’s World Business Report: this one is on how to prevent the gunk in keyboards from killing you, and it derives from a Loose Wire piece I did for WSJ.com and The WSJ Asia on September 30. (Subscription only, I’m afraid.) Here’s a snippet: The gunk in your keyboard could kill you. Really.… Read More »

Podcast: The Technology of Hotels

By | October 27, 2005

I’ve been recording pieces, usually derived from my WSJ.com and WSJ Asia Loose Wire columns, for the BBC World Service’s World Business Report for more than a year now, and they’re a lovely bunch of guys. (Here’s a link to Jonathan’s recent house move. As someone who hasn’t live in London for nearly 20 years I’m jealous.) Anyway,… Read More »

ZoneAlarm’s Sneaky Spyware Scare?

By | October 27, 2005

(See a more recent post on this for an update. ZoneAlarm no longer has this ‘feature’.) I’m a big fan, and user, of ZoneAlarm firewalls. Their interface is clean, clear and I like the system tray icon which doubles as a traffic monitor. But sometimes they do things that don’t, in my view, help educate and simplify things… Read More »

The Art of Ambience

By | October 26, 2005

I love this idea. A team languishing near the bottom of the fourth division (Coca Cola League Two) of the English soccer league prepares to take on legendary Manchester United by recording the sound of Manchester United’s supporters and blasting it through loudspeakers, as the BBC reports: Barnet boss Paul Fairclough says his side will not be overawed… Read More »