Tag Archives: Shareware

We’re Not in the Business of Understanding our User

By | December 13, 2011

A few years ago I wrote about sometimes your product is useful to people in ways you didn’t know—and that you’d be smart to recognise that and capitalize on itn (What Your Product Does You Might Not Know About, 2007). One of the examples I cited was ZoneAlarm, a very popular firewall that was bought by Check Point.… Read More »

Playing the Software Pirates at Their Own Game

By | April 3, 2006

In the last post I prattled on about how Microsoft et al didn’t get it when it comes to dealing with piracy. So what should they do? I don’t know what the answer is, but I’d like to see a more creative approach. After all, these pirates have an extraordinary delivery mechanism that is much more efficient than… Read More »

Microsoft’s Spyware Gate

By | February 15, 2006

Microsoft have launched a new version of their Antispyware application, now rebuilt and renamed Windows Defender. Initial reports are favorable, including Paul Thurrott, who is good on these kind of things: Windows Defender Beta 2 combines the best-of-breed spyware detection and removal functionality from the old Giant Antispyware product and turns it into a stellar application that all… Read More »

Zone Labs to Offer Sygate, Kerio Users a Deal

By | November 30, 2005

From a press release emailed to me by Zone Labs, makers of Zone Alarm: The personal firewall market is currently undergoing a major shift, with Symantec set to retire the Sygate line of personal firewalls tomorrow (including the free version and Sygate Pro), and Kerio discontinuing its personal firewall at the end of December to pursue an enterprise… Read More »

The Shareware Dilemma

By | November 14, 2005

Shareware trial strategies are tricky. Do you give the punters 30 days to try out the product? Sixty days, like Buzz’s ActiveWords (another gratuitous plug; you’re going to have to start paying me, Buzz)? Or do you cripple (I hate the word; hobble is better) the software in some way so the user isn’t going to get full… Read More »