Author Archives: jeremy

Dragon Tattoo: Mac or Vaio?

By | December 23, 2011

Some folk have suggested that because Sony is behind the new version of the Girl With the Dragon Tattoo all the product placements are Vaio: This would be a slap in the face of the original novel and the Swedish version, which stuck pretty closely to the text. But I’m not sure. Here’s another picture… Read More »

Inside the Web of Things

By | December 22, 2011

This is a slightly longer version of a piece I’ve recorded for the BBC World Service I’ve long dreamed of an Internet of things, where all the stuff in my life speaks to each other instead of me having to the talking. The vision is relatively simple: each gadget is assigned an Internet address and… Read More »

We’re Not in the Business of Understanding our User

By | December 13, 2011

A few years ago I wrote about sometimes your product is useful to people in ways you didn’t know—and that you’d be smart to recognise that and capitalize on itn (What Your Product Does You Might Not Know About, 2007). One of the examples I cited was ZoneAlarm, a very popular firewall that was bought… Read More »