Category Archives: PR

Getting Paid for Doing Bad Things (12″ version)

This is the extended version of my earlier blog post. The BBC finally ran my commentary so for those of you who want more info, here it is: Think of it as product placement for the Internet. It’s been around a while, but I just figured out how it works, and it made me realise… Read More »

PR Stands for Presumptious

This is the kind of email that drives me nuts. The subject field: Can you teleconference w/ xxxxx Software April 7 or 8? The first line: Mark xxxxx, CEO of xxxxx Software, would like to teleconference with you Thursday, April 7th or Friday, April 8th. Can you suggest a couple of times and dates that… Read More »

Social Media and Politics: Truthiness and Astroturfing

(This is a longer version of my syndicated newspaper column) By Jeremy Wagstaff Just how social is social media? By which I mean: Can we trust it as a measure of what people think, what they may buy, how they may vote? Or is it as easy a place to manipulate as the real world?… Read More »

Why Hotels Should Avoid Social Media

By Jeremy Wagstaff (this is a copy of my column for newspapers) If The Wall Street Journal is to be believed—and as a former contributor I’ve no reason to doubt it—the best way to get decent hotel service these days is to tweet about how bad it is. And reading the piece made me realize… Read More »