Category Archives: PR

Dragon Tattoo: Mac or Vaio?

By | December 23, 2011

Some folk have suggested that because Sony is behind the new version of the Girl With the Dragon Tattoo all the product placements are Vaio: This would be a slap in the face of the original novel and the Swedish version, which stuck pretty closely to the text. But I’m not sure. Here’s another picture from a Guardian… Read More »

Getting Paid for Doing Bad Things (12″ version)

By | August 4, 2011

This is the extended version of my earlier blog post. The BBC finally ran my commentary so for those of you who want more info, here it is: Think of it as product placement for the Internet. It’s been around a while, but I just figured out how it works, and it made me realise that the early… Read More »

Social Media and Politics: Truthiness and Astroturfing

By | November 22, 2010

(This is a longer version of my syndicated newspaper column) By Jeremy Wagstaff Just how social is social media? By which I mean: Can we trust it as a measure of what people think, what they may buy, how they may vote? Or is it as easy a place to manipulate as the real world? The answers to… Read More »

Why Hotels Should Avoid Social Media

By | June 28, 2010

By Jeremy Wagstaff (this is a copy of my column for newspapers) If The Wall Street Journal is to be believed—and as a former contributor I’ve no reason to doubt it—the best way to get decent hotel service these days is to tweet about how bad it is. And reading the piece made me realize that, when it… Read More »