News: When Is A Newspaper Website Not A Newspaper Website?

 More on disguised branding, this time with newspaper-related sites. Steve Outing points out on Poynter that newspapers are putting up bloglike sites to appeal to the younger crowd, while playing down the site’s connections to the owner. Steve cites the Arizona Daily Star’s AZNightBuzz, where “there’s no indication on the home page that the site is connected to the newspaper, even on the About Us page”.
 
His conclusion: “Newspapers are deciding that the newspaper brand name may actually be a hindrance in attracting the college demographic to their media products — so they’re dispensing with it.”

03. October 2003 by jeremy
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