Sponsored content on big media name platforms is not what you think it is. Increasingly, companies are paying well-known journalism brands to produce and host sponsored content. The deal is this: you pay a big name media platform to write something nice about you and they put it on their website. If you squint you… Read More »
This is what it looks like when I (top line) interview someone who is chatty. Barely get a word in edgeways.
Citizen journalists are usually passionate about what they cover. That’s the problem. As a journalist you can’t be passionate about it because you are supposed to be impartial (this doesn’t mean you don’t care; it means you listen with a detached but compassionate ear). And I reject arguments that this is not possible. Of course… Read More »
There are still some spots available for a two-day training session I’m conducting in Bangalore, India for WAN-IFRA onJune 17-18 2010 on Integrating Social Media to Journalism: Twitter, Facebook, MySpace, LinkedIn, Digg, Delicious, Orkut have all changed the way that people learn, confirm and share information. How can journalists and editors make use of this… Read More »
By Robin Lubbock For years I’ve been meaning to write this post, but it seemed so obvious that I kept neglecting to write this thought down. I am the publisher. You are the publisher. Anyone with a screen is the publisher. That changes everything. It moves institutions that are publishers on paper or on the… Read More »