Tag Archives: media products

Locking Users In the Smart Way

By | July 7, 2011

I was directed to this excellent piece, A Victim Treats His Mugger Right : NPR, via Facebook last night.  And it made me realise how publishers don’t make the most of that kind of referral. There’s plenty of evidence to suggest that nowadays we tend to get more and more of our reading from peer suggestions like this. Navigating News… Read More »

News: When Is A Newspaper Website Not A Newspaper Website?

By | October 3, 2003

 More on disguised branding, this time with newspaper-related sites. Steve Outing points out on Poynter that newspapers are putting up bloglike sites to appeal to the younger crowd, while playing down the site’s connections to the owner. Steve cites the Arizona Daily Star’s AZNightBuzz, where “there’s no indication on the home page that the site is connected to… Read More »