Tag Archives: Pr

Wagging The Journalist Tail

I’m a bit late on this, but if you’re a journalist it’s an interesting glimpse on just how much effort PR puts into spin: Microsoft’s PR agency sends its memo on a Wired journalist to the journalist himself (the dossier is here). Much has been written about how it is normal practice to have PR closely… Read More »

Seasons’ PR Greetings

It’s that time of year: Lots of Christmas greetings messages from PR folk. I don’t want to sound like Scrooge, but I’m never quite clear why they bother with these things. Nokia sent me a link to a flash message with lots of phones doing stuff and thanks for “my continued support for Nokia”. A… Read More »

Buzz Spam

Anyone else getting spammed by craigslist, or rather its PR company? This in my blog mail inbox: hi there Jeremy, quick note to let you in on all the chitchat happening on the electronics forum over on craigslist.org http://forums.craigslist.org/?forumID=74 it’s the new year and in the spirit of giving and resolutions, people are helping people…with… Read More »

How (Not) To Pitch A Blogger

I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive… Read More »

Toshiba Asia’s PR

Take pity on us journalists. I tried to reach Toshiba’s PR handlers in Asia this morning. It’s not easy. Their Japanese site has a webpage which contains press releases but none of those releases contained contact numbers, names or emails. (How are we expected to ask follow up questions if there’s no contact number? A press release… Read More »