Tag Archives: Waggener Edstrom Worldwide

Lost in Transmission

By | August 21, 2007

I dread to think how much eBay is paying Waggener Edstrom to handle press relations for their Toy Crusade. At least I think that’s what is being launched — all the press stuff I received this morning, including image-laden email, attachments was all in Chinese. Oh, except for the headline. I know I should, but I don’t speak… Read More »

Wagging The Journalist Tail

By | April 1, 2007

I’m a bit late on this, but if you’re a journalist it’s an interesting glimpse on just how much effort PR puts into spin: Microsoft’s PR agency sends its memo on a Wired journalist to the journalist himself (the dossier is here). Much has been written about how it is normal practice to have PR closely monitoring a journalist,… Read More »