With traditional media on the rocks, there are lots of opportunities for companies and organisations to disintermediate: to project themselves directly to the public. Indeed, in some ways, this is the future. But here’s how not to do it: to put a guy from the PR department in front of one of the senior folks … Read more
I have actually been appearing on Radio Australia’s Breakfast Club pretty much every Friday—around 1.15 GMT–for the past year or so, but don’t always remember to post the links to the things I talk about (or intend to; there’s not always time). Here’s to trying to remember to do it (and audio, now it’s available.) … Read more
I’m always amazed at how much money companies sink into sparkling advertising and PR, but so little into ensuring the emails their staff send and receive reflect the same sheen. Especially when they call themselves the “world’s local bank”. Take this recent email exchange with HSBC. I’m a customer, and sometimes use their Premier lounge … Read more
(Updated Dec 8 with comment from IKEA) I’m always amazed at how companies work really, really hard on their brand, and then blow it all on the periphery. The pictures here are taken from the Milton Keynes branch of IKEA, an otherwise wonderful store that caters to kids, has the usual IKEA range of stuff … Read more
WiFi has become a commodity, something we expect to be able to find, but marketers are slowly waking up to its potential to get the message out—by renaming the service. But is it such a good idea? A Dutch company, according to Adrants, has started changing the name of its WiFi service continually—both to promote … Read more