Tag Archives: real journalist

How Not to Disintermediate

By | September 3, 2009

With traditional media on the rocks, there are lots of opportunities for companies and organisations to  disintermediate: to project themselves directly to the public. Indeed, in some ways, this is the future. But here’s how not to do it: to put a guy from the PR department in front of one of the senior folks and let him… Read More »

The Blogosphere’s Soul Has a Buyer

By | July 1, 2006

The blogosphere is reaching its moment of truth sooner than one might have expected — in the form of a website that offers a marketplace for bloggers willing to write about a product in return for money. What’s revealing is the discussion that follows news about PayPerPost.com on TechCrunch — comments that not only bring into sharp relief… Read More »