Tag Archives: John Hwang

How Not to Disintermediate

By | September 3, 2009

With traditional media on the rocks, there are lots of opportunities for companies and organisations to  disintermediate: to project themselves directly to the public. Indeed, in some ways, this is the future. But here’s how not to do it: to put a guy from the PR department in front of one of the senior folks and let him… Read More »