The Periphery of the Brand

(Updated Dec 8 with comment from IKEA) I’m always amazed at how companies work really, really hard on their brand, and then blow it all on the periphery. The pictures here are taken from the Milton Keynes branch of IKEA, an otherwise wonderful store that caters to kids, has the usual IKEA range of stuff …

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BT Brings Broadband To ‘Remote’ Milton Keynes

I couldn’t help passing this one on, though I don’t mean to mock either Milton Keynes, a charming artificial town in England, or Online Journalism, a very worthy project of the USC Annenberg Online Journalism Review. Online Journalism today picks up a piece from the BBC about how British Telecom is trying to extend broadband …

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