I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive… Read More »
Fascinating interview in BusinessWeek Online with Jonathan Schwartz, president and chief operating officer of Sun and recent blogging convert. Six weeks into blogging, and he believes evey executive should have one. “It’ll be no more mandatory that they have blogs than that they have a phone and an e-mail account,” BW quotes Schwartz as saying.… Read More »
A fair summary of blogs? Peter Hartlaub, Pop Culture Critic at The San Francisco Chronicle, writes today of the blogging phenomenon at the Democratic convention and, surprisingly, concludes that “for several moments in four days of sleepless and often stream-of-consciousness coverage, the collection of mostly young writers ably explained their existence — while raising questions… Read More »
Here’s how not to use the blog as a promotional tool: New Media Age reports that Heinz is launching its first ad campaign for baked beans in ten years this week. The campaign, aiming to “reinvigorate the brand with a newer, healthier image” revolves around an “energy-packed ‘Superbean’ character who will have his own blog… Read More »
Have blogs changed our idea of what constitutes a well-designed webpage? I was reading Wired’s interesting piece on guerrilla webpage redesign, where disgruntled folk take the content of a badly designed website and make their own mirror, throwing out the Javascript, cookies, confusing menus, bugs, excessive art-junk for a slimmed down, simplified imitation on their… Read More »