Tag Archives: H. J. Heinz Company

Heinz Meanz Blogz

Here’s how not to use the blog as a promotional tool: New Media Age reports that Heinz is launching its first ad campaign for baked beans in ten years this week. The campaign, aiming to “reinvigorate the brand with a newer, healthier image” revolves around an “energy-packed ‘Superbean’ character who will have his own blog… Read More »