Tag Archives: Internet audience

Excecutive Blogging – Drivel And Spin, or Pure Message?

Fascinating interview in BusinessWeek Online with Jonathan Schwartz, president and chief operating officer of Sun and recent blogging convert. Six weeks into blogging, and he believes evey executive should have one. “It’ll be no more mandatory that they have blogs than that they have a phone and an e-mail account,” BW quotes Schwartz as saying.… Read More »

News: Internet Gets Older, So To Speak

 The old ‘uns are getting online. Nielsen//NetRatings reports (PDF file) that senior citizens age 65 and older were the fastest growing age group online, surging 25 percent year over year in October 2003.   Nielsen//NetRatings also found that in addition to outpacing senior males in audience growth, the rise in usage by female seniors was… Read More »