Monthly Archives: November 2005

Forward Looking or Tired and Reactionary? Welcome to the Faux Community Site

By | November 23, 2011

You’re familiar with the faux blog — a blog launched by a marketing company to look like a grassroots blog to promote a product, but actually maintained by PR drones. Naff is probably the word that springs to mind. But how about the faux community site? What word springs to mind when you visit YourPointofView.com,… Read More »

The Shareware Dilemma

By | November 23, 2011

Shareware trial strategies are tricky. Do you give the punters 30 days to try out the product? Sixty days, like Buzz’s ActiveWords (another gratuitous plug; you’re going to have to start paying me, Buzz)? Or do you cripple (I hate the word; hobble is better) the software in some way so the user isn’t going… Read More »