Tag Archives: The Cluetrain Manifesto

The Proud Legacy of the New Web

By | August 24, 2010

My weekly column for the Loose Wire Servce. A few things I had to do this week brought me to the same conclusion: Companies that don’t get simplicity are struggling. First off, I have been writing a paper on social media. What we used to call Web 2.0, basically. Now that everything we do is Web 2.0 it’s… Read More »

Markets May Be Conversations, But Weird Ones

By | February 19, 2006

My conversations with some quite senior PR people are often somewhat bizarre: stilted, me trying not to sound like I’m the ghost in their machine, the castle-wall destroyer, them so defensive about their product and brand they could easily be replaced by robots. Cluetrain Manifesto should be required reading for these guys. Or at least Micropersuasion. Recently, inspired… Read More »