Email marketers can now peer into your inbox to see whether their emails are getting through. ExactTarget, an Indianopolis-based company that “delivers on-demand email software solutions for permission- based email marketing” to companies like The Home Depot, General Mills, Scotts and Bristol-Myers Squibb is now offering a service that peers into users’ inboxes at their… Read More »
Here are a couple more tools designed to thwart phishers: EarthLink, a U.S. Internet provider, has today added something called ScamBlocker to its Toolbar, and made it available to all users, not just subscribers. ScamBlocker will “alert you before you enter a Web page that’s on our list of fraudulent sites”. SpoofGuard, from a team… Read More »
Not everyone thinks the big boys are on the right track by pursuing spammers in the courts. Postini, ‘the industry’s leading provider of email security and management for the enterprise’, says spam “cannot be solved by lawsuits and legislation alone”. America Online, Microsoft, Earthlink and Yahoo announced on Wednesday that they had filed numerous civil… Read More »
The big players are about to get tough on spam. Maybe. An announcement on behalf of America Online, EarthLink, Microsoft, and Yahoo!, four leading e-mail providers and founders of the anti-spam industry alliance formed a year ago, says they will “make a joint announcement regarding the results of its first industry collaboration aimed at stopping… Read More »
The ISP bites back. EarthLink , an Internet service provider, has announced legal action against a multi-state spam ring called the Alabama Spammers. The 16 individuals and corporations allegedly sent out more than 250 million illegal junk emails and “represent a technically sophisticated criminal organization that engaged in a massive scheme of theft, spamming and… Read More »