Here’s an interesting take on spam which helps illustrate how big a problem it has become. Florida-based email service ZeroSpam Net (0SpamNet) says (via email, afraid no URL available at time of writing) that current methods of measuring spam, as a percentage of total email traffic, has become meaningless. Two years ago, seeing Spam grow… Read More »
Email marketers can now peer into your inbox to see whether their emails are getting through. ExactTarget, an Indianopolis-based company that “delivers on-demand email software solutions for permission- based email marketing” to companies like The Home Depot, General Mills, Scotts and Bristol-Myers Squibb is now offering a service that peers into users’ inboxes at their… Read More »
Not everyone thinks the big boys are on the right track by pursuing spammers in the courts. Postini, ‘the industry’s leading provider of email security and management for the enterprise’, says spam “cannot be solved by lawsuits and legislation alone”. America Online, Microsoft, Earthlink and Yahoo announced on Wednesday that they had filed numerous civil… Read More »
America’s new anti-spam CAN-SPAM Act is a great way to stop spam, so long as the spammer is legit. The problem is, most spammers aren’t. Mass.-based software company Ipswitch Inc. estimate that more than two-thirds of all spam is deceptive, meaning that spammers disguise the links to their website “behind unrelated graphics and pictures, or… Read More »
This new spam law, so far, is taking us nowhere. A new survey conducted by email marketing service Blue Sky Factory reckons that nearly half of email marketers aren’t sure whether the stuff they send out is compliant and more than half admit that they do not understand the new U.S. laws (called, catchily but… Read More »