How do subscriptions fare in a recession?

App Annie Report on Subscription Economy

Source: App Annie, State of Mobile 2020 The subscription model (‘subscription economy’ was a term apparently coined at least four years ago) is becoming de rigeur in many zones. App Annie’s recent State of Mobile report found that In App subscriptions contributed to 96% of spend in the top non-gaming apps. As an overall proportion … Read more

Swiss to Cheese: Apple Transforms Another Industry

Apple Watch VS Swiss Watch

Another Apple product I’m unlikely to purchase — a smartwatch. I don’t need more screens to look at frankly, but I doff my smartcap to the company for the way they’ve usurped an industry that already existed and then doubled it. This approach has some parallels to the AirPod strategy, which I looked at beforeĀ : … Read more

Apple, Again, Creates a Market Out of Nothing. And It’s Massive

White AirPods

Having recently (finally) bought a pair of big chunky Bluetooth headphones, thinking they were so commonplace I wouldn’t get any weird looks, I now realise that once again I’m at the wrong end of a trend curve. People are staring at me — and not for my rugged visage. I’m the oddity: everyone else is … Read more

A Battery-less Future?

(Corrected: Atmosic has not (yet) won the GSA Award, but is short listed for it. The winner will be announced in December. Apologies) At what point can we ditch batteries, the last encumbrance to our wireless nirvana? The biggest single block on a wireless, connected future where everything everywhere is attached to chips and sensors … Read more