A Way To Marry Offline And Online Shopping?

Further to my post about the perils of offline browsing and online buying, here’s a possible solution, from Wi-Fi Networking News: Software that lets PDA users check out details and reviews of a book while in the bookstore. SmartWorlds’ free software lets PDA users (customers can borrow a PDA and scanner from staff) shop and learn more about books while they’re in a bookstore: Users are connected to Amazon.com’s site where they can read reviews of the book, check pricing, and see other books recommended by readers.

Here’s the neat bit: In Boston, where the service is in place, the Trident bookstore is considered an affiliate of Amazon so if users of this service later buy one of the books they browsed for on Amazon, Trident earns a commission. Whether other bookstores are brave enough to do this I’m not sure, but it’s a possible answer to the problem outlined in the earlier post. The beauty of it is that the bookstores play to their strengths: a great, comfortable place to browse and hang out, and the unmistakable allure of allowing customers to have that book in their hands, right now.

09. December 2003 by jeremy
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