Tag Archives: Viral marketing

A Bad Day for Social Media

By | April 27, 2009

You may be forgiven for thinking I’m a fan of social media, and, in particular, Twitter. Headlines like “Twitter: the future of news” and “Twitter, the best thing since the invention of the thong” may have given the misleading impression I thought Twitter was a good thing. In which case I apologize. The truth is I think Twitter… Read More »

News: Dodgy Viral Marketing

By | July 15, 2003

 The folks at Sophos antivirus are drawing attention to something I think is going to pose a real problem for more sincerely motivated companies: Dodgy Viral Marketing or DVM. It’s nothing new, but it’s back, and it works like this: receive an email which invites you to visit a website to view comedy video clips, such as one… Read More »