Tag Archives: Mitsubishi Shoji Kabushiki Kaisha

The Hot Air War

By | October 5, 2006

Are the days of the wet hand over? A few months ago I wrote in the WSJ about the Mitsubishi Jet Towel (subscription only; I did a version of the piece for the BBC World Service which you can download as a podcast here), which has been drying hands effectively around Asia for some time, now arriving on U.S.… Read More »

The Barcode Revolution

By | May 11, 2006

Pacarc, the guys who brought the Mitsubishi Jet Towel to the U.S. are now bringing over another piece of Japan: The design barcode. The design barcode, in the words of Pacarc’s James Allard, “seemed so obvious – utilize the last one-inch square of (nearly) blank real estate on product packing for branding or company image purposes. Why didn’t… Read More »

News: DVDs Go To Eight GB

By | November 4, 2003

 Soon you can burn more than 8 gigabytes onto a DVD. Technology co-developed by drive maker Philips and media specialists Verbatim and Mitsubishi Kagaku, adds a second recording layer to a standard-thickness DVD+R disc The Register reports. That’s enough for four hours of DVD-quality material, 16 hours of VHS-quality content or two hours’ archive footage. The discs are… Read More »