Good piece (video) by Jon Ronson about astroturfing: Esc and Ctrl: Jon Ronson investigates astroturfing – video In the second part of Jon Ronson’s series about the struggle for control of the internet, he looks at online astroturfing – when unpopular institutions post fake blogs to seem more favourable. He meets the former vice president… Read More »
We all keep talking about the idea of conversations — the “market as a conversation” (as opposed to the companies shouting at us to buy their stuff) and, nowadays, as the blogosphere as the manifestation of this. The problem is: A conversation between whom and whom? And, more important, what happens when the conversation starts… Read More »
Here’s the hot news for a Monday: PR firm Edelman has teamed up with Technorati to develop localized versions of their offering in German, Korean, Italian, French and Chinese. Edelman’s PR teams worldwide will retain exclusive use of these sites as they are being developed, beginning with French this summer. These localized versions – which… Read More »