Tag Archives: Bill von Hippel

Catching The Surfer in a Blink

Interesting news for web site designers, bloggers and PR types: Web users judge sites in the blink of an eye.  An article in Nature (thanks, BBC) quotes a study by Gitte Lindgaard of Carleton University in Ottawa in the journal Behaviour and Information Technology, that “the brain can make flash judgements almost as fast as… Read More »