New: Gator Changes Name, But That’s All
A rose by any other name? CNET reports that Gator, the controversial advertising software and e-wallet company, has “changed its name to better reflect its business in behavioral marketing”. The change, CNET says, distances the company from a name that has become synonymous with “spyware”–that is, ad-tracking software that can be installed surreptitiously. Despite… Read More »