Category Archives: Media

Guerrilla Marketing Via Lederhosen

By | November 22, 2011

I’m getting a bit cheesed off with all the advertising/sponsorship shenanigans at the World Cup, and I’m not even there. The idea that you can only buy tickets using the sponsor’s credit card, that food like McDonalds and drink like Coke can somehow be an official partner of a sport, all seem to indicate a… Read More »

Netscape Diggs In and Elbows Out the Competition

By | November 22, 2011

AOL/Netscape has launched a beta of its new homepage that looks uncannily like Digg, a hugely popular site for techies to publish stuff and have their stories sorted by popularity. Actually it not only looks like Digg, two of the top three stories are Digg’s. AOL’s been smart tho: visit the source page and you… Read More »

Content Killer

By | November 22, 2011

Good piece by Publishing 2.0 » (Google Is Killing the Economics of Content) on how Google’s AdSense is killing the internet by driving the creation of sites that exist solely to squeeze money from AdSense. Here’s how it works in brief, based on Robert Weisman’s piece in The Boston Globe : A company amasses hundreds of thousands… Read More »

Keep a Blog, Get Fired

By | November 22, 2011

Here’s an interesting statistic, in the light of Scoble’s departure from Microsoft (no direct connection, I promise, but it does raise issues about whether corporates really like blogging): 7.1% of companies have fired an employee for violating blog or message board policies. According to email security company Proofpoint, whose survey you can download from here,… Read More »