The Dangers of Faking It

(my weekly column, syndicated to newspapers)

By Jeremy Wagstaff

A 40-ton whale jumped out of the water and crash-landed onto a sailboat the other day. The moment was caught on camera by a tourist, the whale suspended a few meters above the boat before it smashes into mast and deck, leaving behind a mass of barnacle and blubber.

Amazing stuff. So the first question from a TV interviewer to the survivors of this close encounter between man and mammal? “Was this picture Photoshopped?”

Sad, but I have to admit it was my first question too.

Photoshopping—the art of digitally manipulating a photo—has become so commonplace that it probably should be the first question we ask when we see a photo.

After all, it’s understood that every photo in every fashion magazine in the world is Photoshopped—a wrinkle unwrinkled here, eye unbagged there, an inch lost or gained below and above the midriff. We assume, when we look at a flattering photo of a celebrity that it was Photoshopped first (apparently every celebrity has a Photoshopper to do just this.)

But what of news photos? How do we feel about manipulation then?

Take the latest hoo-ha over some BP photos. Turns out that some photos on its website were tweaked to make BP look a bit more on-the-ball about monitoring the Gulf oil spill than it really was. Blank screens at its Houston command center were filled with images copied from other screens, prompting a search of BP’s website for other altered photos.

Another photo showed a helicopter apparently approaching the site of the spill. Upon closer inspection the helicopter was actually on the deck of an aircraft carrier. One can only guess why BP thought it necessary to make the chopper look as if it was flying.

BP, to its credit, has come clean and posted all the photos to a Flickr page “for the sake of transparency.”

But of course, it’s not enough. First off, the explanation is weasel-like: it places the blame on a “contract photographer” and writes vaguely of incidents where “cut-and-paste was also used in the photo-editing process.” It promises to instruct the photographer not to do it again and “to adhere to standard photo journalistic best practices.”

Well, yes and no. I’m willing to bet that a contract photographer did not make these kinds of decisions alone. And to suggest that a photographer contracted by BP to make photos for BP is somehow being asked to perform as a photo journalist is disingenuous.

I’m guessing, for example, that if the contract photographer had snapped some images of dying pelicans or oil-heavy beaches they wouldn’t be posted to the BP website “to adhere to standard photo journalistic best practices.” (In fact it’s quite fun to browse their photo gallery and look at how carefully the photos have been collected and presented. Compare them with others on Flickr, the titles of which sound unfortunately like items on a menu: “Hermit Crabs In BP Oil,” for example.)

Of course, no one expects BP to publish anything that may undermine its position. The problem lies with the fact that someone, somewhere in BP thought it worth tampering with what it did publish to improve its position.

Some have argued, so what? They fiddled with a couple of photos to make themselves seem a bit more industrious than they really were. So what?

Well, I would have thought it obvious, but the fact that people have argued this suggests it requires an answer. First off, it was bloggers who exposed the fraud. Hats off to them. A sign that crowd-sourcing this kind of thing works.

Secondly, while in itself more pathetic than malign, the manipulation proves that manipulation happens. We (well, not we journalists, but we bloggers) checked, and found the photos were faked. What else has BP faked?

Suggesting it’s the work of some rogue contract photographer doesn’t cut it. If BP’s PR crew knew what they were doing, and held themselves to “stand photo journalistic best practices, ” they would have spotted the amateurish Photoshopping and taken action.

Instead they didn’t spot it, or spotted it and didn’t care, or they actually commissioned it. Or did it themselves. Whatever, they didn’t come clean, so to speak, until they’d been had, and then wheeled out the “transparency defense”—a tad too late, I fear, to convince anyone that that’s where their instincts lay.

Photos, you see, are pretty strong stuff.

Since their invention we have granted them special powers. Photographs preserve information and speak to us in a way that words do not—and, perhaps, video. Think of all those photos that have captured not only a moment but a slice of history: 9/11, the Vietnam War, the Spanish Civil War.

The problem is that we’re gradually waking up to the fact that photographs lie. It’s an odd process, this learning about the power of misrepresentation. It’s part technology, part distance, part a growing understanding that we have ascribed photos a power and finality they don’t deserve.

Let me put it more simply through an example: Robert Capa’s famous 1936 photo of the Falling Soldier. This one photo seemed to sum up not only the Spanish Civil War, but war itself. Only, it’s now widely believed the photo was staged, that Capa may have asked the soldier to fake his death. Does it matter?

Capa’s biographer Richard Whelan argues it doesn’t, that “the picture’s greatness actually lies in its symbolic implications, not in its literal accuracy.”

This, is, of course, incorrect. Its symbolic implications lie in its accuracy.

And, of course, this is the problem. We need our photos to say something, to express a view that supplements, that goes beyond, the text that might accompany them, the truth that we need to have illustrated for us. And that’s where the problem begins.

Capa may not have intended his photo to be quite so iconic. After all, he took a bunch of photos that day, most of them unremarkable. An editor decided this was one of those he would publish.

Photographers are now aware they get one shot. So they’re pushed to capture more and more in the frame—more, perhaps, than was ever there. And, it turns out, have been doing so for as long as there have been cameras. One of the first war photographs, of the Crimean War’s Valley of the Shadow of Death by Roger Fenton in 1855, was staged—by physically moving cannonballs to the middle of the road.

Nowadays the cannonballs could have been moved more easily: by Photoshop. A mouse click can add smoke to burning buildings in the Lebanon, to thicken a crowd, darken OJ Simpson’s face, or, in the case of Xinhua photographer Liu Weiqing, add antelope to a photo of a high-speed train.

Just as digitizing makes all this easier, so it makes it easier to spot errors. The problem is that we don’t have time to do this, meaning that it falls to bloggers and others online to do the work for us.

But it’s not as easy as it may look with hindsight, and the fact that we create a distinction between images we expect to be faked—fashion, celebrity, sex—and those we don’t—news, suggests that we either have to get a lot better at spotting fakery or we need to insist that photos contain some watermark to prove they are what they’re purporting to be.

The bottom line is that it’s probably a good thing that the first question we ask of a photo is whether it’s fake. Turns out that we should have been asking that question a long time ago.

But there’s another possibility: that there may come a point where we just don’t trust photos anymore. It’s probably up to us journalists to find a way to stop that from happening.

26. July 2010 by jeremy
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