I’m sure they’re not the first to do this, but I really hate it: referral marketing.
SingTel, Singapore’s main phone operator, is encouraging Singaporeans to spam their friends via email, twitter, Facebook and SMS.
The sad thing is they’ll have to do this a lot to get anywhere. You get 1 point for every tweet post a day, and 1 point for every post on Facebook a day. If you get a friend to sign up for the program you get 10 points.
Get in the top five and you get to win a Macbook or an iPhone.
Given the top guy already has 742 referrals, I’m pretty sure that means someone is going to have to send out 7,420 tweets to get close. (The rules aren’t clear on this.)
As you can see, however, it’s appallingly popular. Ten in the past minute:
Ugh. Any of my Facebook or twitter friends do it and they’re off my Christmas card list.
And companies that don’t understand social media, who think it’s just another spamming channel, need to get a wake-up call. That’s you, Singtel.