The Death of DRM, the Rise of Patrons
Forget being a big old mass music consumer. Become a Patron of the Arts.
The IHT’s Victoria Shannon chronicles the last few gasps of life in Digital Rights Management (DRM) for music, saying that “With the falloff in CD sales persisting and even digital revenue growth now faltering in the face of rampant music sharing by consumers, the major record labels appear to be closer than ever to releasing music on the Internet with no copying restrictions.” This has the inevitability of death about it (this morning I tried again to rip my DRM-crippled Coldplay CD of X&Y, unsuccessfully) which makes me wonder: What will follow?
Most thoughts seem to be on the free music, supported by advertising, and largely distributed as promotion for expensive live concerts:
Jacques Attali, the French economist … who forecast in his newest book that all recorded music would be free in the next several decades — consumers will instead pay for live performances, he predicted — said the business model of digital music should reflect the old radio model: free online music supported by advertising.
“A lot of people will still make money out of it,” he said during an interview at Midem.
I think this shows a lack of imagination and understanding of how music has fractured. My sense is that while Britney Spears will continue to exist in the Celebrity for Celebrity’s Sake World, music has already spread via MySpace etc into much smaller, more diverse niches. I’m not saying anything sparkingly new here, but given that most articles about the majors and DRM and online file sharing focus on the big numbers, I would have thought a much more interesting model to look at is that on places like eMusic, of which I’ve been a subscriber since 2002.
What happens for me is this: I find an artist I like by searching through what neighbors are selecting for me, like this balloon on my login page:
And then I’ll follow my nose until I find something I like. Or I’ll listen to Last.fm until I hear something I really like and then see if it’s up on eMusic. This is all pretty obvious, and I’m sure lots of people do this, and probably more, already. But what I think this leads to is a kind of artistic patronage where we consumers see it in our interests to support those musicians we love.
In my case, for example, if I really like the stuff of one artist I’ll try to contact them and tell them so: No one so far has refused to write back and hasn’t sounded appreciative to hear from a fan. Examples of this are Thom Brennan and Tim Story, whose music I find a suitable accompaniment to anything, from jogging to taking night bus rides to Chiangmai in the rain. I’m summoning up the courage to contact my long time hero, David Sylvian, who doesn’t have a direct email address.
Of course, nowadays one can view their MySpace page, or join an email newletter, and build links up there. But my point is this: My relationship with these musicians is much more along traditional lines of someone who will support their artistic output through financial support — buying their music in their hope that it will help them produce more.
Surely the Internet has taught us one very useful lesson in the past year: That it’s well-suited to help us find what we want, even if can’t define well what it is. First step was Google, which helped us find what we wanted if we knew some keywords about it. Next step: a less specific wander, a browse in the old sense, that helps us stumble upon that which we know we’ll want when we find it.