This week’s column – Flash Drives Aren’t Flash

This week’s Loose Wire column is about Flash drives:

 I LEFT YOU last week in the capable hands of Ethel Girdle, the fictitious octogenarian who took her accusations of built-in obsolescence to the technology giants. One of her beefs was about so-called flash drives–small devices that store data, for example as memory cards for MP3 players, digital cameras or personal-digital assistants, or as ultra-portable drives which can plug directly into your computer’s USB port. These little things have taken off in a big way. Nowadays it’s hard to find a gadget that doesn’t use them–even your cellphone uses the same technology–or a keychain that doesn’t have a thumb drive dangling off it. But Ethel (OK, it’s really me) found that two out of five memory cards in my possession have given up the ghost within a year or so of buying them. So what gives? Are flash drives the future or, if you’ll excuse the phrase, just a flash in the pan?

Full text at the Far Eastern Economic Review (subscription required, trial available) or at WSJ.com (subscription required). Old columns at feer.com here.

20. May 2004 by jeremy
Categories: Storage | Tags: , , , , , , , , , , , , , , | 1 comment

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