More On Camera Phones As Bar Scanners

Here’s more on a subject I looked at in December (and then promptly forgot about): Using your camera phone as a bar code scanner. Wired says there are at least four software companies that have released applications that let you take a photo of a bar code, which will then trigger the download of coupons, reviews and other information about that product.

Not a bad idea. As the article points out, most phones have inbuilt browsers, so in theory it’s possible to check out competing prices and more information about a product you’re looking at. But who actually does that?

This is what the folk at trendwatching.com call SEE-HEAR-BUY: “the capability to buy everything you see or hear, wherever you are.”

Wired also takes a glimpse at the bit that worries me: The destruction of the small time retailer. If people are just wandering into shops, taking a snap of a product and then wandering off again, how helpful is that going to be to their business? Either they ban camera phones in their shops, or they try to find a way to make it work for them, perhaps by creating ways to make alternative recommendations for a product the customer is viewing. And of course, the edge the bricks and mortar folk have always had: Their extensive knowledge, onsite, online and delivered in human packaging.

20. January 2004 by jeremy
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