Microsoft Rush Out New Toolbar

Microsoft’s MSN have gone the way of Google and launched a toolbar that also blocks pop-ups.

To explain the business behind this business, read the excellent Microsoft Monitor. It points out that Google’s toolbar does all this already, and is at the same time diverting searches away from Microsoft. Given that a ‘sizeable chunk’ of Microsoft’s ad revenue comes from paid searches, this hurts. Hence the toolbar, which, like Internet Explorer’s default search engine (and most other Microsoft products), will take you to MSN. As Microsoft Watch points out, this is the old MSN search engine, not their spanking new one.

Then there’s the pop-up blocker. Microsoft Monitor reckon that “40 percent of consumers say they find traditional pop-up ads to be the most annoying forms of on online advertising”. Internet Explorer doesn’t block ads, and won’t until the release of a Windows XP Service Pack (a kind of add-on, pulling together all the updates since the last Service Pack) later this year. It’s clear Microsoft can’t wait that long, hence the toolbar.

27. January 2004 by jeremy
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