News: Dodgy Viral Marketing

 The folks at Sophos antivirus are drawing attention to something I think is going to pose a real problem for more sincerely motivated companies: Dodgy Viral Marketing or DVM. It’s nothing new, but it’s back, and it works like this: receive an email which invites you to visit a website to view comedy video clips, such as one of Bill Gates being hit with a custard pie by Belgian anarchists. (Gratuitous picture of Bill Gates being hit with a custard pie by Belgian anarchists now follows):
 
 
Follow the link in the email, and you are invited to install an application called “Internet Optimizer” (IO) from a website run by Avenue Media NV, based in the Caribbean island of Curacao. An end-user license agreement (EULA) for IO is displayed, stating that by viewing the movie you are giving permission to send an invitation to view video clips to all addresses found in the user’s Outlook address book and via instant messaging systems: “In consideration for viewing of video content, Avenue Media may send email to your Microsoft Outlook contacts and/or send instant messages to your IM contacts offering the video to them on your behalf. By viewing the video content, you expressly consent to said activity.”
 
Whoa! Back up the cart a bit, Alfie! And that’s not all. The EULA continues: ”For your convenience, [IO] automatically updates itself and any other [IO]-installed software to the latest available versions at periodic intervals. In consideration for this feature, you grant Avenue Media access to your machine to automatically update [IO], add new features and other benefits, and periodically install and uninstall optional software packages.” Great, excellent! Come on in!
 
Needless to say, Sophos is not happy about all this, and warns folk to read EULAs properly, and look carefully at what they may be installing. Sad thing is, folk like Plaxo, which I’ve talked about at length here, don’t seem to get that they have to work really, really hard not to play similar tricks in their yearning to get viral. Lesson to marketers: Don’t treat customers like idiots, just because, confronted by free software and the chance to see software billionaires being hit by Belgian desserts, we behave like them.

15. July 2003 by jeremy
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