Tag Archives: advertising strategy

Sponsoring Theft

By | February 14, 2007

Are companies like eBay knowingly peddling stolen goods? Surely not, but I wonder about their advertising strategy. I get confused about how sponsored results work. You know, those textual ads that appear alongside search results or on a webpage. I mean, I thought I knew how they worked: someone buys a word and when that word appears they… Read More »