Facebook in Asia: A Limit to Growth?

By | November 22, 2011

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Here are the latest figures for Facebook populations in Asia-Pacific:

Country Users
Australia    7,395,200
New Zealand  1,279,260
Indonesia    15,254,060 
Singapore    1,763,340
Malaysia    4,155,880
Philippines    8,667,880
Thailand    2,000,320
Hong Kong 2,565,440
China    60,440
India 5,459,440

While there’s no doubt that Facebook is the premier social networking site in most Asia-Pacific countries, with subscription growing by about 20% in the past month in some countries, growth is tapering off in the developed economies of Australia, New Zealand, Hong Kong and Singapore.

The figures, gathered over the past six weeks from Facebook’s own data, suggest that once about a third of the population is on Facebook, there’s not much more room for growth.

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A comparison of Facebook users between November and January shows growth of 2.6% in Australia, 7% in New Zealand, 4.7% in Hong Kong and 2% in Singapore.

 

Australia

Hong Kong

New Zealand

Singapore

Proportion of population on Facebook

34.6%

36.77%

30%

36.44%

Growth, Dec-Jan

2.6%

4.7%

7%

2%

The Emerging Four

Compare this with the four Southeast Asian countries of Indonesia, Malaysia, Philippines and Thailand, where despite impressive growth Facebook penetration remains relatively low:

 

Indonesia

Malaysia

Philippines

Thailand

Proportion of population on Facebook

6.68%

15.4%

9.6%

2.97%

Growth, Dec-Jan

24%

18.3%

20.2%

20.1%

India and China

In India and China, Facebook has yet to make much of a dent: China restricts access to the service, while in India users make up less than half a percent of the population. With 5.5 million users, Facebook’s India footprint is smaller than the Philippines.

Country observations

What growth there is among Facebookers in Australia, New Zealand and Hong Kong comes from younger users, particularly the under 18s.

In Singapore, with the highest penetration in the region, is growing only among those groups with a small pre-existing share of users: Females over the age of 35, for example.

In Malaysia growth is being driven by teens: the number of females and males between the age of 13 and 17 grew by a third between December and January.

Indonesia is seeing growth across the board, particularly among males (there are 3 million more males on Facebook than females in Indonesia.)

Thailand’s Facebook population is still relatively a small proportion of the country—less than 3%—but is showing impressive growth, especially among the under 25s.

Podcast: Tablets, Stress and Conferencing from the Bathroom

By | November 22, 2011

This podcast is from my weekly slot on Radio Australia Today with Phil Kafcaloudes and Adelaine Ng:

  • CES: Techies are getting excited about tablets again. Is it deja vu or are we now ready for these devices?
  • Security: it’s possible to tell whether someone is stressed when they’re typing. Could this mean the end of bad guys kidnapping you and forcing you to enter your password?
  • Survey in UK finds that the most popular place for people to hold conference calls was in the bedroom. Second was the bathroom.

To listen to the podcast, click on the button below. To subscribe, click here.

Loose Wireless 100108

I appear on Radio Australia Today every Friday at about 9.15 am Singapore time (that’s 0.15 GMT/UTC.) There’s a live stream of the broadcast here, or find out your local frequencies here.

Podcast: Father Christmas and Getting Fired

By | November 22, 2011

This week’s podcast is from my weekly slot on Radio Australia Today last Friday with Phil Kafcaloudes and Adelaine Ng: 

To listen to the podcast, click on the button below. To subscribe, click here.

Loose Wireless 091218

I appear on Radio Australia Today every Friday at about 9.15 am Singapore time (that’s 0.15 GMT/UTC.) There’s a live stream of the broadcast here, or find out your local frequencies here.

Podcast: The War Over Privacy

By | November 22, 2011

This week’s podcast is from my weekly slot on Radio Australia Today with Phil Kafcaloudes and Adelaine Ng. This week we discuss privacy in the light of Facebook’s changes, the sale of Friendster, and one guy’s battle to delete his online past.

To listen to the podcast, click on the button below. To subscribe, click here.

Loose Wireless 091211

I appear on Radio Australia Today every Friday at about 9.15 am Singapore time (that’s 0.15 GMT/UTC.) There’s a live stream of the broadcast here, or find out your local frequencies here.

Social Netquirks

By | November 22, 2011

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Each social network has its quirk. I want to fix them. Here’s how.

Skype, for example, won’t let you be invisible to certain people. You’re either visible to all your buddies, or none at all. So if you have a contact who thinks a Skype connection is an open invitation to call you up out of the blue, there’s no way to discourage them other than by blocking. Which seems kinda harsh.

Solution: A fake online button that takes calls but never quite connects them due to ‘network difficulties.’

Facebook has its quirks too. One is that it fails to recognise the vagaries of real-world networks. Just because I am friends with 30 friends of someone, doesn’t mean I am friends with him/her. Maybe I was; maybe we just never hit it off. Who knows? I just don’t want to let that person into my Facebook life.

But Facebook, like that overeager Skype caller, doesn’t get the hint. Back these people come into my right hand column of suggested friends. The more you ignore them, the more Facebook bugs you, and the more obvious your mutual indifference/loathing is. Because you assume they’re getting the same messages you are.

Solution: a ‘Mutual Strangers’ button. You hit it and neither of you will ever see or hear anything to do with the other person again. They won’t appear in friends’ buddy lists, in groups, their faces will be airbrushed out of friends’ photos. Just like real life, you need never have to think of them again.

Twitter has a similar quirk: If you find the tweets of a friend/colleague/boss irritating or inane, and the idea of them seeing your tweets somewhat creepy, there’s no way to unfollow—let alone block—without them finding out at some point.

Solution: ‘Pretend follow’ where it looks like you’re following them but actually everything they write goes into the twitter bin, while twitter generates bland, fake tweets from you for them, like ‘in Starbucks’ or ‘interesting story about polar bears eating glacier mints’.

Have I missed anything?