How To Blow It From “From”

By | November 22, 2011

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I’m amazed by how many times this happens, and it always seems to be PR folk in the technology industry who are the culprits: An email where the sender, say Geoff Blah, hasn’t filled in the ‘From’ field in his email program or service so it appears in my inbox as from ‘gblah@aol.com’ or, sometimes, just gblah. (Yes, very lame for a PR person to be using their AOL account to send out pitches, but that’s another story.)

Why is not having any ‘from’ name not good?

  • Well, first off, it looks shoddy. It would be like sending me a letter and not bothering to actually put your name at the bottom, requiring me to decipher your handwriting. Or handing out namecards without an actual name on. Your emails are your business cards.
  • Secondly, it suggests a lack of technological prowess that may undermine you, or your agency’s, claims of being ‘best of breed’ or whatever is the cool term these days. One I received this morning was from a PR agency that claims expertise in consumer technology and IT technology. (The same agency hasn’t bothered to check its DNS registration, so entering the website’s name without the www’s — blah.com, not www.blah.com – – will result in an error. This further erodes my confidence in their much trumpeted ‘technical savvy.’)
  • Thirdly, it raises the chance of the email itself being discarded as spam. A lot of spam filters check these header fields for unusual or inconsistent activity and not having the ‘From’ alias field filled is one of them.
  • Fourthly, it irritates me and I hate being irritated in the morning.

So, all together now: Fill in your name in your email program or online service. Anything less looks like you’re either in a real hurry or you’re not sure what you’re doing.

Overloading a Brain

By | December 30, 2011

I’ve written too much of late about PersonalBrain, so I’m not going to do so anymore — at least here. Instead I’ve started a Google Group for those of us interested in exploring how to use the tool, but not necessarily so excited about it we want to follow all its ins and outs. For such folk there are the PersonalBrain forums and newsgroups.  

For now you need to sign up to join. If you’re new to PersonalBrain, or wondering about it, or are a user happy to share your experiences, please join. This is a non-technical group, and the emphasis is on usage rather than bugs, feature requests etc.

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A Beginner’s Guide to Managing E-mail

By | November 22, 2011

(This is the text of my weekly Loose Wire Service column, written mostly for newcomers to personal technology, and syndicated to newspapers like The Jakarta Post. Editors interested in carrying the service please feel free to email me.)

I’m always horrified when I see people’s e-mail inboxes.

They are always so full — brimming with messages that should have been answered, or should have been deleted, or should never have arrived in the first place.

It’s not the way to work, since you’re bound to lose stuff that way and, if you’re anything like me, you’ll get steadily more and more depressed about all the stuff sitting there you won’t, after a while, even bother opening your inbox until after a stiff drink.

It needn’t be like that. Here’s my two-step recipe for e-mail order. Follow it and stay sober:

Keep all your e-mail in one place

In other words, make sure all your accounts are accessible from one location. It means that no e-mail will go missing, you’ll know exactly what you’ve got, and when you’re on the road you’ll have only one place to go to check.

Nowadays this is possible to do for nothing. This is how I do it, and how I think you should too:

  • Set up an account with Gmail. (More on why Gmail is best for this later.)
  • If you have other accounts, set them up so they land in Gmail. (For the complete instructions for this, go here). It’s a tad fiddly, but when it’s done you’ll be glad: Basically, Gmail will go off and fetch your e-mail from other accounts — and, most important, let you send e-mail from your Gmail account as if it is from those accounts.

(In other words, if you want to, you can continue to use Gmail as your main sorting office, while still using your old e-mail account, or accounts without having to add another e-mail address.)

Why is Gmail better? Well, it’s free, for one thing, and it loads quickly on slow machines. And it has a great — though not perfect — interface. Yes, it scans your e-mails to better target you with ads. For some people this is a showstopper.

But the advantages, for me, outweigh the disadvantages. (One point I should mention is that you can’t forward Yahoo! e-mail to Gmail, unless you have a paid account with Yahoo!.)

Get labeling

An inbox should be just that. A place where you pick things up. They shouldn’t stay there. A bloated inbox is like reading your physical mail and then putting it back in the mailbox at the end of your drive/in the lobby/on the door of your home.

It doesn’t make sense. So the cardinal rule of good e-mail management is to move anything you’ve read out of your inbox as soon as you can. That means having somewhere to move it and, in the past, that meant folders and subfolders. No more.

Gmail doesn’t use folders, it uses labels, which makes it possible to organize your e-mails in a logical way — since you can apply any number of labels to an e-mail, you’re not forced to agonize over which folder to put an e-mail in.

So one e-mail I receive could have the label “PR stuff” but also be labeled “USB devices” as well as “gadgets to check out”. (Not very inspired labels, I admit, but they work for me.)

Labels can be applied manually, or they can be automated via filters, which will do the labeling for you when the e-mail arrives.

Labeling in itself doesn’t solve the bloated inbox problem. Gmail has one more feature for this called Archive. One of your e-mails is either in the inbox (what you see when you open your account) or the Archive.

You can ask the filters to move incoming stuff straight into the archive, or you can select one, some or all the messages in your inbox and archive them with one button.

You’ll still be able to find them by doing a search, or, if they have a label attached to them, by clicking on one of the label links on the left. Archiving something merely moves it from your inbox.

Which is what you should do. Create lots of labels as you work — you can have as many as you like, but it makes sense to give them some thought. Assign incoming e-mails to labels manually or automatically as you read them.

Then, at the end of your working day, when you feel you’ve done everything you can with the e-mails in your inbox, select them all and archive them. You’ll then have an empty inbox, and — trust me — you’ll feel good.

Now you may not be able to get everything done before you go home. If necessary, you can create a special folder (mine’s called !Tickler — the ! ensures it’s at the top of my label list) which I put stuff in I still need to deal with.

Gmail offers its own solution: a star you can assign to an e-mail that will make it stand out. Either way, you have a way to ensure important stuff doesn’t get lost. (Of course, you then have to monitor your special label and make sure it doesn’t just become a siding for your inbox inefficiencies.)

One other tip: Gmail is great with spam. It will do a near-perfect job of getting rid of all the stuff you don’t want. But you still have to monitor your spam box and weed out the few good e-mails that land there.

Get into the habit of emptying the spam box every day, too, otherwise you might find you lose the occasional e-mail that got buried there.

In the future I’ll offer more tips on managing e-mail but this should get you started. Let me know how it works for you, or if you have other tips that work better for you.

The Jakarta Post – The Journal of Indonesia Today

The World’s Smallest Mobile Clinic

By | November 22, 2011

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JP/J. Adiguna

I love this kind of stuff, and wish these kinds of initiatives got better support from government, NGOs and companies:

Harun checks the blood pressure and weight of a customer in a park in Menteng, Central Jakarta, on Wednesday. He has offered the mobile service for the past 10 years, charging Rp 5,000 (about 60 US cents) per checkup.

We found dozens of these kinds of businesses in a pretty small patch of south Jakarta, and there are probably hundreds more, from guys renting out their cellphones to doing tailored alterations to clothes. Cellphones have improved their business a lot, but imaginative use of technology could help them a lot more, I suspect. But most of these guys fly under the radar of those who might be able to offer support and help.

The Jakarta Post – The Journal of Indonesia Today

Lame PR Responses #34,223(b)

By | November 22, 2011

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When independent blogger Mary Jo Foley, who knows more about Microsoft than Microsoft does, interviewed the company’s new Corporate VP of its Searching and Advertising Group recently, she was told that Microsoft had recently launched an ad-funded version of Microsoft Works, the application suite you think will be a cheap alternative to Office but turns out not to be.

She couldn’t find it online anywhere so, she asked Microsoft PR. Which is always a mistake:

I’ve asked Microsoft for more information on the new ad-funded Works suite. No word back yet. Update: Even though Microsoft’s own vice president discussed the product, no one will talk. The official comment, via a Microsoft spokeswoman: “We’re always looking at innovative ways to provide the best productivity tools to our customers, but have nothing to announce at this time.”

Agh. These kinds of mealy-mouthed, knee-jerk-and-yet-probably-took-all-day-to-form, smug, self-promoting-and-yet-information-free responses drive me nuts. How many people had input on that particular phrase?  Thirty? How many emails had to exchange hands in the crafting? Forty? And how, exactly, does this help the journalist? Or, for that matter, the reader?

And don’t get me started on how a VP statement (“Microsoft Works has already been released as an ad-funded product”) is then throttled into submission as a slab of slippery PR perch, flailing on the floor of the meaningless drivel wet-market. How dysfunctional is that?

Poor Ms. Foley. Spare a thought for someone who has dedicated themselves to trying to make some sense of Redmond’s utterances. I only have to sit through the occasional PowerPoint barrage of buzzwords, cliches and tautologies spewing from the mouths of identikit Microsoft promoters wearing Joe 90 glasses. She has to do it on a regular basis.

» Microsoft Works to become a free, ad-funded product | All about Microsoft | ZDNet.com

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