Laptops Aren’t the Problem: The Meetings Are

By | December 30, 2011

Some interesting discussions about whether laptops should be allowed in class or meetings. This from Cybernetnews (via Steve Rubel’s shared Google Reader feed):

At the start of my last semester of school, I was taken back when I read the syllabus for one of my classes. It read something like: “laptops may not be brought to class because they distract both the student and the teacher.” For most of my college career I had gotten used to bringing my laptop to class to take notes because I could type much faster than I could write, and sorting and organizing notes was much easier. Here I was in my last semester and the teacher wasn’t going to allow a laptop. I was annoyed, but life went on without my laptop and I had to get used to writing my notes once again.

This is also happening in business meetings.

I definitely think it’s distracting to a teacher or presenter to have people tapping away on laptops. And, perhaps more importantly, distracting for people around them. Speakers at tech conferences can feel themselves battling for attention in a room full of laptop users who rarely look up. I often bring a laptop to interviews and type directly into it; I can tell some interviewees find this distracting, and it’s not good for the ‘hold eye contact to make subject comfortable and stick to topic” routine I try to instill in students.

But laptops are part of our culture now in the same way that notepads and pens were. The truth is that laptops are part of our productivity, and removing them doesn’t make sense since it punishes those people who have succeeded in meshing them into their lives. And besides, few of us have got so much to say, and are so good at saying it that members of the multitasking generation can’t do a few other things while they’re listening to us.

The downer is if the user is clearly not actually taking notes. Or not using the laptop to dig up useful information to contribute to the meeting (my favorite example of this is PersonalBrain demon Jerry Michalski, who can dig up interesting links related to what’s being talked about in seconds). And there’s another aspect to this: the flattening effect of the backchannel, where participants at a conference discuss what is going on onstage among themselves. In one sense this is good, since it gives a passive audience a tool to control the session, but in another it’s simply another distraction.

But I think we presenters/meeting leaders/speakers need to think harder, and throw out the old rule book.

I’ve tried to analyse why I as a teacher find it distracting. One student has been tapping away almost incessantly in class when I’ve been talking. And until recently I’ve had no way of telling whether she’s been writing a letter to Aunt Joan or IMing  or whether she’s so impressed with what I’m saying that she’s taking it down verbatim. But I’ve figured out the solution: just lob a few questions her way and see whether she’s flummoxed or in the flow.

The truth is that while it’s great to have everyone’s eyes on you when you’re talking, rapt fascination sculpting their features into a permanent O shape, those people are not taking notes. We don’t assume that people writing longhand are goofing off (although in my students days that was exactly what I was doing, writing lyrics) so shouldn’t we give laptop users the benefit of the doubt? I’d rather students had some record of what I was saying in class, even if it means they’re also checking email.

The bigger solution, of course, is to ditch the whole ‘presentation thing’ in favor of participation. I know my class are more attentive if they know I’m going to ask random questions of them. An audience is going to be more attentive if the speaker is not merely droning on but offering a compelling performance and engaging them as much as possible. A meeting leader is going to have the attention of the room if s/he doesn’t waste their valuable day giving some PR schtick but keeps it short and genuinely meets the other participant, rather than lectures them.

In short, the onus is always on the person who leads the meeting/class/conference to engage the participants. It’s not rocket science to figure out that all the laptops will clamp tightly shut if the meeting is so absorbing and lively that participants don’t want to miss a second of it, and feel their voice is being heard. And the teacher/presenter/meeting leader should make sure that there’s a decent record of the meeting so those who participate aren’t punished because they haven’t had a chance to take notes.

Laptops have been around long enough for us to have figured out a better way of absorbing them into our workflow. Campuses now have power outlets and lots of tables where students can work on their laptops. This is great to see (and I find it a tad strange that some lecture rooms don’t have the same deal.) These students are used to doing stuff on their laptops, and they’ll enter the workforce with the same mentality. We should be encouraging this. We need to figure out ways to work with this, not against it.

No Laptops Allowed! A New Trend?

Why Reporters Hate PR Professionals

By | November 22, 2011

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Peter Shankman recently told the story of how lazy/dumb/thoughtless PR types can be when he forwards a journalist request and gets mostly lame and irrelevant replies. His conclusion:

Is this what the agencies are teaching their employees to do?

If it is, reporters have every right to hate public relations professionals.

We’re not doing our job.

At best, we’re an industry that relies on hope, and not skill, on the off chance that we’ll catch a break.

We’ve become an industry of posers, hoping that we’ll get through another day without being exposed as a fraud.

Peter’s response to this industry-wide problem was to set up a Facebook group. Now that’s gotten too large he’s set up a website and list, to which PR and industry types can subscribe. Peter will post journalist queries to the list. He tags on an excellent proviso: 

By joining this list, just promise me and yourself that you’ll ask yourself before you send a response: Is this response really on target? Is this response really going to help the journalist, or is this just a BS way for me to get my client in front of the reporter? If you have to think for more than three seconds, chances are, you shouldn’t send the response.

It’ll be interesting to see how this pans out. Sadly, I suspect many PR types don’t really care about relevance or blowing it with a reporter by making an irrelevant pitch; they just want to be able to add another number to their report. As Phil Gomes of Edelman points out, ProfNet owns this field but their usefulness has dropped off in recent years. There’s plenty of room for more and better players. 

(Vaguely related vent: I got another one of those emails with a subject line “May I call you on this?” this morning. How useful is that? Does it give me any idea of whether it’s relevant and interesting to me? That I now have to read the contents of the email to get a clue isn’t going to endear me to you. That you are so keen to phone me tells me you’re a high maintenance PR contact I don’t want to waste time with. I take great joy in sending an empty email with the subject line “No” to these emails. And I add their domain to my “PR spam” filter. I know, it’s harsh, but life’s too short.) 

The home of Peter Shankman – Shankman.com

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Counting the Words

By | November 22, 2011

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I’ve been looking recently at different ways that newspapers can add value to the news they produce, and one of them is using technology to better mine the information that’s available to bring out themes and nuances that might otherwise be lost. But does it always work?

The post popular page on the WSJ.com website at the moment is Barack Obama’s speech, which has dozens of comments added to it (not all them illuminating; but there’s another story.) What intrigued me was the text analysis box in the text:

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Click on that link and you see a sort of tag cloud of words and how frequently they appear in the text of the piece itself. Mouse over a word and a popup tells you how many times Obama used the word. “Black,” for example, appears 38 times; “white” appears only 29. That’s nearly 25% fewer times.

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Interesting, but useful? My gut reaction is that it cheapens a remarkable speech–remarkable not because of its views, but remarkable because it’s a piece of oratory that could have been uttered 10, 20, 50, maybe even 100 years ago and still be understood.

My point? Analyzing a speech using a simple counter is not only pretty pointless–does the fact he said ‘black’ more times than ‘white’ tell us anything? What about the words he didn’t use?–but it paves the way to speechwriters running their own text analysis over speeches before they’re spoken. “Hey, Bob! We need to put more ‘whites’ in there otherwise people are going to freak out!” “OK how about mentioning you were in White Plains a couple of times last year?”

Maybe this already happens. But oratory is an art form: it doesn’t succumb to analysis, just as efforts to subject Shakespeare to text analysis don’t really tell us very much about Shakespeare.

The Journal is just messing around, of course, experimenting with what it can to see what might work. We’re merely watching a small episode in newspapers trying to be relevant. And it should be applauded for doing so. But I really hope that something more substantial and smart will come along, because this kind of thing not only misses the mark, but is in danger of quickly becoming absurd.

Perhaps more important, it fails to really add value to the data. Without any analysis of the frequency of words, there’s not really much one can say to the exercise except, maybe, “hmmm.” Compare that with a Canadian research project a couple of years back which developed algorithms to measure spin in the 2006 election there. They looked at politicians’ use of particular words: “exception words” — however, unless — for example, and the decreased use of personal pronouns–I, we, me, us– which might imply the speaker was distancing him- or herself from what was being said.

That sounds smart, but was it revealing? The New Scientist, writing in January 2006, said the results concluded that the incumbent, Prime Minister Paul Martin, of the Liberal Party, spun “dramatically more than Conservative Party leader, Stephen Harper, and the New Democratic Party leader, Jack Layton.” Harper, needless to say, won the election.

Oh, and in case you’re interested, Shakespeare used the word “black” 174 times in his oeuvre, according to Open Source Shakespeare, and “white” only 148, 15% fewer occurrences. Clearly a story there.

People’s Daily Most Read: Tibet

By | November 22, 2011

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The annoying thing with social media is that you can’t really control it. If you insist on having a section listing the most-read stories, say, you can’t really fiddle with it without making it pretty meaningless.

The English-language version of the People’s Daily website, for example, doesn’t have any story on Tibet displayed prominently on its front page (at least now; it did before) but that doesn’t mean it’s not there. Just check out the Most Popular box near the bottom on the right hand side:

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Three out of five stories on Tibet, two of them unpatriotically above a piece on the NPC:

Tibet regional gov’t: Sabotage in Lhasa masterminded by Dalai clique
Death toll rises to 10 in Lhasa riot
Dalai-backed violence scars Lhasa

Of course the stories themselves, let alone the headlines, aren’t exactly paragons of journalistic objectivity, but I’m guessing you don’t read the People’s Daily for that.

It’s kind of funny. I wonder whose idea it was to include a ‘Most Read’ box on the site. And how long it will be before the feature is quietly dropped, or some filters applied. 

People’s Daily Online – Home Page

Anti-virus Vendor, Er, Hacked. Serves Up, Er, Viruses

By | November 22, 2011

The Japanese arm of antivirus vendor Trend Micro has announced its website had been hacked and its pages modified to service up viruses. In other words, if someone had visited their website chances are they’d have picked up a virus.

Not the sort of thing you expect from an antivirus manufacturer, and they’re not being very forthcoming about it, either. While the company has announced that some of their website pages are found to be modified from March 9th to 12th, this is so far only in Japanese, according to asiajin. And that was yesterday. Nothing on their U.S. website yet.

Gen Kanai suggests it was because the company is using Windows 2000, and rips into TrendMicro both for the length of the breach and the lack of transparency: “If a security services/software firm can’t keep their own web servers secured, and left their own hacked website up for 3 days, there’s no logical reason to expect that their own security services are any better.”

Not very reassuring. I’ve often recommended HouseCall but until this is sorted out and Trend Micro comes clean about this, I’m steering clear.