Category Archives: subscription model
How do subscriptions fare in a recession?
Source: App Annie, State of Mobile 2020 The subscription model (‘subscription economy’ was a term apparently coined at least four years ago) is becoming de rigeur in many zones. App Annie’s recent State of Mobile report found that In App subscriptions contributed to 96% of spend in the top non-gaming apps. As an overall proportion… Read More »
Subscription Model Redux: Loadsa Money for Uncertain Returns
Last week I wrote about subscription fatigue particularly as it applies to video. Ampere Analysis (I don’t yet have a link to the press release) have just released some data that looks at another angle of this. Global spend on TV, film and sports content “expanded from $100 billion to $165 bln between 2008 and… Read More »
Subscription Fatigue: A New Economy, or a Bubble?
At what point do we tire of the subscription model — or at least pare back that chunk of our income we set aside for subscriptions? I’m of course not the first person to ask this, and the term ‘subscription fatigue’ is already a common one. But with the launches of HBO Max, Apple TV+,… Read More »