WiFi has become a commodity, something we expect to be able to find, but marketers are slowly waking up to its potential to get the message out—by renaming the service. But is it such a good idea? A Dutch company, according to Adrants, has started changing the name of its WiFi service continually—both to promote… Read More »
Further to my earlier piece about the scamming potential of Web 2.0, here are a couple more examples of why social engineering is a bigger problem than it might appear. First off, governments and organisations are not as careful with your information as you might expect them to. There are plenty of examples of CD-ROMs… Read More »
David Weinberger as ever hits nail upon head with dose of humor, but his point to me opens the gates to all sorts of thoughts, some of them Web 2.0ish: Often, on the back of a ‘Do Not Disturb’ sign is a ‘Make Up My Room Now’ message of some sort. But, now matter how… Read More »
I sometimes wonder what software companies—Apple, Google, Microsoft, Yahoo!, they’re all the same—want from their customers. I spend enough time with novice users to know how confusing using computer software can be. Especially online: It’s a scary world out there (they’re right to be scared) but these companies, which should know better, make it more… Read More »
I find that the auto suggestions feature from Google Suggest in the Firefox search box very useful. But perhaps not in the way it was intended. Google Suggest works via algorithms that “use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses… Read More »