Why Reporters Hate PR Professionals

Peter Shankman recently told the story of how lazy/dumb/thoughtless PR types can be when he forwards a journalist request and gets mostly lame and irrelevant replies. His conclusion: Is this what the agencies are teaching their employees to do? If it is, reporters have every right to hate public relations professionals. We’re not doing our … Read more

The “Have I Got a Story For You” Trick

I’m no fan of bad, sloppy PR, and to me there’s nothing quite as sloppy as pitching a product to a journalist s/he has already written about. Do these people not have any records at all? Do they have no idea of what coverage their product has already received? I’ve been pitched two products in … Read more

A Tip off the Old Block

Chris “Long Tail” Anderson fires off at PR with both barrels, blocking unsolicited press releases and naming-and-shaming those who sent them: Everything else gets banned on first abuse. The following is just the last month’s list of people and companies who have been added to my Outlook blocked list. All of them have sent me … Read more

Confusing, Sleazy Checkbox Syndrome

(Please see update below) I am always amused by how even those companies you would think wouldn’t stoop to the foot-in-the-door tactics of spammers, do. Like this one from IBM, at the foot of a submission form — specifically for journalists, no less: (The text reads: This data may be used by IBM or selected … Read more

Lost in Transmission

I dread to think how much eBay is paying Waggener Edstrom to handle press relations for their Toy Crusade. At least I think that’s what is being launched — all the press stuff I received this morning, including image-laden email, attachments was all in Chinese. Oh, except for the headline. I know I should, but … Read more