Coming to terms with terms (Digitisation)

There’s lots of grey when it comes to three terms that as a journalist I used rarely because they were such turn-offs to readers and editors alike. But companies like them and they’re useful, up to a point, to help us understand this process we’re going through. The terms are digitisation, digitalisation and digital transformation. … Read more

Another ‘Web 2.0 isn’t what you think it is’ post

I really don’t want to add to the web3 debate (not least because I have skin in the game, advising a PR agency that works with DeFi firms), except to make some observations about its predecessor. I feel on safer ground here because was there, I know what I saw: Web 2.0 wasn’t what most … Read more

What lies ahead

What lies ahead? That’s a dangerous game, in this era, as I suggested in 2020 (The Changes A-coming). But with an eye on the tech future, I thought I’d rummage around in the basement of gadgets, and content, and the mechanisms to both deliver content to gadgets and for the gadgets themselves to be something … Read more

Sponsored content: the bait and switch

Sponsored content on big media name platforms is not what you think it is. Increasingly, companies are paying well-known journalism brands to produce and host sponsored content. The deal is this: you pay a big name media platform to write something nice about you and they put it on their website. If you squint you … Read more