America may still be the tech centre of the world — and it is — but regulatory dithering over whether and how to allow drones — or unmanned aerial vehicles as most call them — in its airspace is throwing up opportunities for other countries to get a head-start.
And that’s no small thing, for a couple of reasons. One is that drones as an industry is moving amazingly quickly. Some liken it to the PC: the technology is getting better, smaller, cheaper, and prices are falling so rapidly that everyone can have one, and the gap between what constitutes a serious drone and a toy has narrowed considerably.
There’s another element in this, and it’s also comparable to the PC era. Back then we knew we all wanted a PC but we weren’t quite sure what we wanted it for. We bought one anyway, and felt slightly guilty that it sat in the corner gathering dust. Naysayers questioned the future of an industry that seemed to revolve around convincing people to buy something even when they couldn’t give them a reason to do so.
Sound familiar? A lot of folk, including my self, have bought a drone in the past year. Mine was a tiny one and upon its maiden flight floated high into the air and disappeared into next door’s garden. Its second landed in a gutter that could only be reached by small children and my wife drew the line at sending our daughter up there. So I’m now drone-less.
This is the bigger issue with drones — not whether to propel reluctant tikes up ladders, but to figure out what they’re good for. And this is where companies in Europe and Asia are stealing a march on their U.S. cousins. The hardware is all well and good but the future of drones, like that of computers, is going to be about harnessing their unique capabilities to solving problems, developing use cases, building ecosystems (sorry, I’m obliged by contract to use that word at least once a week) .
So, for example, a company here in Singapore is working with companies and government agencies around the region on a range of interesting things — what they and others are calling drones as a service. So if you’re flying over a palm oil plantation in Malaysia doing something quite basic like mapping where, exactly, the edges of the property are, why not calibrate your cameras so they can also measure moisture level — and likely yield — of individual trees?
And rather than have building engineers hang dangerously out of skyscrapers to check structural damage, why not have a drone do it? Not only do you save on safety, you also have a virtual model of your building you can refer back to. Tired of despatching dog catchers in response to citizens’ complaints? Deploy a drone above the target areas and build a heat map of their movements so you know when best to pounce, and how many leads you’re going to need.
There’s lots of other opportunities being explored out there beyond the obvious ones. The trick is going to build business models around theses services so when companies see drones they don’t think ‘toy I play with at the weekend’ but ‘this could really help me do something I’ve long thought impossible’.
No question, of course, that the U.S. will be the centre of drone innovation. It already is, if you think in terms of developing the technologies and absorbing venture capital. But it may yet be companies beyond American shores which make the most of their head-start that emerge into major players as drones become as commonplace in business, if not homes, as computers are.