I find it interesting that companies can get things so wrong. News Corp just sold off Myspace for a fraction of its original price today, effectively admitting it didn’t get social media.
Microsoft famously came late to the table with the Internet, and then has been late to more or less every party since. It’s now come out with Microsoft 365, an awful name for a product that is basically an admission that Google Docs is good enough for most people, and that Microsoft Office is largely toast (an incorrect assumption, I reckon; I still can’t do without it.)
Then we have Google. Google has made a surprising number of missteps: Buzz, Wave (dumping it as much as hyping it, in my view.) Now, with the launch of Google+, they’re also acknowledging that they got the Web wrong: Instead of seeing it as a network, they saw it as a library. This from AllThingsD’s Liz Gannes, who asked Vic Gundotra why he and Bradley Horowitz had spent so much of the launch self-flagellating about why Google was so late to the social media dance:
Google Opens Up About Social Ambitions on Google+ Launch Day – Liz Gannes – Social – AllThingsD: “Gundotra: It’s just sincere. I don’t think it’s anything more than that. We do have a mission that we’ve been working on for a long time: organizing the world’s information and making it universally accessible and available. And when you look at the web today it’s obvious it’s not just about pages, it’s about people. It’s not just about information, it’s about what individuals are doing. So I think we have to do that in a coherent way. We think there’s just tremendous room to do great stuff.”
Well put: Google really didn’t get the the web. And probably still doesn’t; one might argue that the algorithms they use to rank pages are having to be constantly updated because they don’t really reflect the dynamic nature of most web pages these days. I am not sure what I mean by that so I’ll leave it for now.
Finally, what might one ask about Apple? Where have they gone wrong? MobileMe is a pretty small misstep. Quibbles with OSX are relatively small: I get the sense that a lot of the things wrong with the OS aren’t because they keep tweaking things (the usual complaint from Windows users) but that there’s a stubbornness about not changing things: A weak file explorer (Finder), an inability to resize windows except from one corner, a confusing division of function between dock icons, menu bar icons, menu bar menus, in-window menus etc etc…
But apart from those gripes with the Mac OS, you gotta hand it to Apple. No big mea culpas, at least in the past decade.
I wouldn’t count it as any bigger a misstep than MobileMe (and in fact, it was probably a smaller one), but we shouldn’t forget about Ping just because no one ever thought about it again after the day that Apple released it.
It probably wouldn’t even bare mentioning except that it represents Apple’s only foray into anything social (so far).