Gadgets, like software and services, often end up being used in ways the creator didn’t intend. But how many companies make the most of this opportunity?
Take the cellphone. More than a third of Brits use their mobile phone as an alarm clock, according to a survey by British hotel chain Travelodge (thanks textually.org):
Budget hotel chain Travelodge quizzed 3,000 respondents on waking up habits and 71% of UK adults claimed that alarm clocks are now obsolete. The faithful bedside companion has been cast off in favour of the modern must-have, a mobile phone. Sixteen million Brits (36%) now prefer using the latest ring tone to rouse them from sleep rather than the shrill bleeping of an alarm clock.
Why? The article doesn’t say, but the answers are pretty obvious:
- Who wants to take an extra device with you when you travel?
- Ever come across an alarm clock with a dozen different ring tones?
- Ever tried to program an alarm clock you’re not familiar with?
- Ever tried to rely on wake up services?
- Most alarm clocks are badly designed.
This might even reveal itself in the Alarm Clock Law: if another device can handle the task of a dumber gadget, it will replace it. So does that mean that the alarm clock is dead?
Not exactly. The alarm clock performs a single function: wake the person up. But that has turned out not to be as easy as it looks. While the design of most alarm clocks have been outsourced to the brain-dead, other designers have recognised the potential of alarm clocks that don’t merely wake up the owner, but keep them awake long enough to get up.
This list, for example, illustrates the thriving world of alarm clock design (think Clocky, that has wheels and has wheels and . And in this post about Seth Godin last September there was a bunch of responses suggesting that in fact alarm clock designers have tried to add features to make the alarm clock relevant. As one of the commenters pointed out, the problem is that we’re just not ready to pay more for those features because alarm clocks have become a commodity.
I suspect it’s a bit more complicated than this. There may be other factors:
- the decline of radio, and therefore the decline of alarm-clock-radios (34% of respondents wake up to the radio in the Travelodge survey);
- We travel more and carry more gadgets with us, so something had to stay behind;
- As home alarm clocks became more sophisticated (music, radio, mains-powered) so we were less likely to take them on the road with us;
- Then there’s security: I know I stopped bringing an old-style ticking alarm clock with me because it made airport security professionals nervous.
Perhaps most important, we have developed a comfort level with our cellphone’s inner workings, and few of us would like to entrust a morning alarm to something or someone we don’t know.
Cellphone manufacturers, to their credit, seem to have acknowledged this new role: I tried to find the alarm function on a Nokia 6120 and did so in five seconds. I bet it would take me longer on any digital alarm clock. The process is quick and painless, and a little bell logo on the home screen reassuringly indicates it’s set. The alarm itself is cute and starts out unobtrusively but then gets louder until you’re up and about.
Or, more ominously, have thrown the phone across the room where it now sits in pieces. Maybe there is something to be said for keeping the alarm clock separate.
Old must give way for the new. That’s the law of nature.
Alarm clocks can’t compete with mobile phones. So in future we’ll probably see them only in museums.