The Sims Online takes an unexpected turn
Interesting article from Wired about The Sims Online, reviewed by Loose Wire a few months back. The Sims Online takes Will Wright’s vision of artificial folk being guided by their creators to the Internet world, in what was supposed to be a huge money-making operation for owners EA Inc. So far, it’s been a disappointing ride: six months after launch, EA is nowhere close to its target of 1 million active monthly subscribers. The Sims Online had, according to a May article in Wired, sold 125,000 copies retail, has been discounted from $50 to as low as $20 on Amazon and has 97,000 active subscribers.
What is more interesting, perhaps is the direction it’s taken. In an article published today, Wired reports that for some The Sims Online has become “a tool for serious social and personal expression. Who would have thought, for example, that abuse victims might turn to The Sims to unburden themselves of past torments?” Sims, it transpires, are using a feature called family album to “create dozens of staged snapshots, crafting what can be complex, scripted, multi-episode social commentaries, graphic novels or even movies, as it were, with the Sims starring in the lead roles.”